The Listing Marketing Kit: Website, Video, Flyers & Open House, Built From Your Shoot

A great listing photo shoot is only the start. After delivery, most agents still have a long list: build a property website, cut a social video, design a flyer, print it, and find a better way to sign in open house visitors than a clipboard. Each one takes time, and each one usually means another tool.

We built the XLRE Marketing Kit so that list is already done when your photos arrive. Every tool knows your property, your photos, and your branding. Here is what is included with every photo package, and how each piece saves you time.

Our AI Already Knows Your Photos

When your photos are delivered, our AI reviews every one. It identifies the room, scores the shot, and groups angles of the same space together, so it knows which photo is the best kitchen shot and which one shows the primary suite. That is why the website, video, and flyer tools can fill themselves in. They are not guessing which photo goes where.

1. A Property Website That Builds Itself

Every photo package includes a single-property website, published from your photos with the strongest image of each room already selected and captioned. Choose from three designer templates:

• Nova: a full-screen cinematic hero with a slow Ken Burns slideshow
• Helix: an editorial magazine layout with a sticky agent sidebar
• Flux: a split screen with the hero fixed beside scrolling details

Add your headshot and brokerage logo, show or hide sections, and put your Matterport tour, video, and interactive floor plan side by side with the photos. A neighborhood map shows nearby dining, transit, parks, groceries, schools, and shopping.

The upgrade agents love most is custom domains in a few clicks. Search for an address domain like 123mainstreet.com right from the editor and check out. We register it and set up DNS and SSL automatically, and it is usually live within a day. Domains start at $24.30 a year (.com is $29.25), with WHOIS privacy included. An unbranded version of every site is ready for the MLS, and a QR code downloads in one click.

See everything the property website can do →

2. Narrated Social Videos in One Click

Video gets the most reach on social media, and it is also the hardest content to make. Our smart video creator takes that work off your plate. Click Auto Generate, choose a voice and a length from 30 seconds to 2 minutes, and it:

• Plans a walkthrough of the home, room by room, starting with each room’s best establishing shot
• Writes a script about the home’s permanent features, never the furniture
• Records the voiceover and cuts each scene exactly when the narration moves to the next room
• Adds word-by-word captions in one of eight styles

Want it to sound like you? Upload a one- to two-minute voice memo to clone your voice, and every future video is narrated by you. The drag-and-drop timeline lets you trim, reorder, change camera motion, or try split-screen layouts, with nothing to learn. Render the same timeline as a vertical 9:16 Reel, a square 1:1 post, or a 16:9 YouTube video, and download the MP4 in a minute or two.

Watch the video creator in action →

3. Print Materials That Fill Themselves

Open any flyer or brochure template and your listing is already in it. Every photo slot knows what it is for (hero, kitchen, primary suite, aerial) and pulls the right image from your shoot. Price, beds, baths, square footage, highlights, your branding, and QR codes to your property website and open house sign-in are filled in too. Anything missing is highlighted, so nothing goes to print blank.

Already have a flyer your brokerage loves? Upload a photo or PDF of it, and we rebuild it as an editable template, with photo and text areas linked to your listing data. Save it, and it fills itself for every future listing.

When it is ready, order professional prints without leaving the editor. Choose store pickup or courier delivery, the same day in many areas when timing allows. Need to show what is nearby? The proximity map tool makes a standalone, poster-size neighborhood map of restaurants, transit, parks, and groceries, ready to print and display at your open house.

Explore print materials and proximity maps →

4. An Open House Check-In Worth Remembering

The paper sign-in sheet loses leads. Handwriting is hard to read, emails are half-written, and nobody follows up. Our open house sign-in replaces it with a premium, photo-led check-in that runs on any tablet or on visitors’ own phones with a QR code.

• A first impression that fits the listing: a full-bleed photo of the home, your headshot and brokerage, and big tap-to-answer buttons
• Questions that qualify buyers: working with an agent, moving timeline, pre-approval, or up to eight questions of your own
• An instant welcome email from you, so the relationship starts before they leave the kitchen
• No Wi-Fi? No problem. Sign-ins save on the device and sync when the connection returns

Every visitor joins one running list for the listing, together with your website inquiries. Weeks or years later, let them know about a price change, an offer deadline, or your next open house in one tap, or export everyone to CSV or your phone’s contacts.

See the open house experience →

Why It Matters: One Listing, One Brand, One Lead List

The real advantage is not any single tool. It is that they all work together. Your branding flows from the website to the video end card to the flyer. The QR code on the flyer leads to the website and the sign-in page. Visitors from both end up in the same list. You spend your time with clients, not copying photos between apps.

Get the Whole Kit With Your Next Photo Package

The Marketing Kit is included with every XLRE photo package (booking an individual service? Add the kit for $225). Book your next listing, and when the photos are delivered, your website, video, flyers, and open house sign-in will be waiting in your dashboard. Book a shoot or explore the Marketing Kit.